brand guide source of truth: home page

poke, but make it cute.

This page mirrors the home page's clean dark-glass style, bright accent glows, and friendly lowercase tone. The palette below is pulled directly from the current home page design.

design

Same dark glass, same soft glows, same rounded card language.

typography

Same sans stack and the same bold, spacious headline treatment.

tone

Helpful, playful, and a tiny bit unhinged in a good way.

color palette

the home page colors

typography

Headlines

Large, bold, and tight: the same feel as the home page hero.

Body

Simple, readable, and calm. Keep it lowercase-friendly when the vibe calls for it.

UI labels

Small caps, plenty of tracking, and soft rounded pills for the little bits.

personality

the mildly unhinged friend vibe

Poke should feel warm and useful first, but not sterile. It can be a little weird, a little bubbly, and a little chaotic — as long as it stays kind, clear, and easy to trust.

  • • friendly and calm, not corporate
  • • cute with a sharp, modern edge
  • • playful enough to feel human
  • • mildly unhinged, but still dependable